ABOUT US

Insights with

The first and the most significant step to any credible decision-making is research. Businesses that look for impact, start with research and end with a decision. Ones that are backed by numbers, reasoning, logic, and facts that stand on the pedestal of meaningful research. Insight Research & Analysis stands on a robust pedestal whose foundation comes from the 20-plus year legacy of our parent enterprise, Insight India Network. Established in 2005, it is one of the country’s leading names in the events, activations, and communications sphere, with its focus on rural marketing and experiential marketing.

IRA Intellisight:
The Convergence of Intelligence and Insights

Insight Research and Analytics can be your partner that leverages deep-field, plus data fusion built on nearly two decades of real-world brand experiences leveraged from its parent company, Insight India Network. We know our ground well and specialize in end-to-end market intelligence, combining AI/ML-powered secondary research, on- ground validation, and real-time data capture to deliver actionable insights for clients across India. We understand our clients in the tier 1, 2, 3 and below markets much better.

What you as the brand-caretaker or custodian needs to know is that we analyse data much before it needs to be used. We focus on making your data ready-for-use impact by cleaning, preparing, prepping, and analysing to spot appropriate gaps and then put it to use.

Our mission is to transform raw market data into meaningful strategies that empower clients to act with confidence. We resourcefully leverage Artificial Intelligence (AI) and Machine Learning Models (ML) to dig out deep information from authentic sources, ensuring accuracy, speed, and scalability in every project.

Robust On-ground Research

The strength of Insight Research & Analytics is its robust on-ground research. Leveraging its parent company – Insight India Network’s extensive marketing and operational presence across the country, we reach beyond metros, , tier1, tier 2, tier 3, towns and villages. Our common ideology ensures that every study is grounded in real experiences, delivering a true reflection of India’s evolving consumer landscape.

Data to Decision

From ground-level data collection to boardroom-ready insights drawn from its parent company of Insight India Network, Insight Research & Analytics will help you turn on ground data or your pre-existing data into decisions. With expertise in customer intelligence and advanced data analytics, our research dwells beyond numbers. So you can translate raw information into clear strategies that empower leadership to act with confidence. Consider us your trusted partner in transforming intelligence into impact.

Application of SQL

At Insight Research & Analytics, we harness SQL to clean, structure, and prepare your data, ensuring accuracy before it powers BI reports. This way, we eliminate inconsistencies and refine datasets, helping you see data patterns more clearly. This meticulous approach enables you to truly understand your data, analyze it thoroughly, and make decisions that are both informed and impactful.

TEAM

Real Voices. Bold Results. Stories That Inspire Trust.

  • Director, Insight Research & Analytics

    Atif Ali Khan Khyshzai

    “Atif brings a decade-plus of experience in arenas spanning research, analytics, and business development. His expertise lies in Primary and Secondary research, CRM Support, Data Analysis, and Brand Audits.

    As a collaborative leader, he is committed to driving business growth through informed strategies and customer-centric solutions. Fuelled by his passion for data-driven decision-making, he helps organizations navigate complex markets with confidence and precision.”

  • Founder, Insight India Network

    Khurram Askari

    “Having spent over 25 years in the heartlands of India understanding and communicating with its inhabitants at the ground-level (quite literally), he brings a deep understanding of the rural market.

    Khurram has been recognized among the ‘Top 25 Rural Marketing Professionals Award for 2015’ by the Rural Marketing Forum and CMO Asia, and has been conferred with several other recognitions. He has been former Secretary, Rural Marketing Association of India (RMAI), and has been associated with it for over a decade in other roles with the organization. He is also a Visiting Faculty at the Narsee Monjee Institute of Management Studies, the IBS Hyderabad and several other institutions.”

  • Rural Marketing Veteran

    M.P. Nandakumar

    “With a career spanning over 35 years in Advertising across top-league National and Multinational Agencies, Nandakumar is an Advertising and Communications veteran with expertise in all functional aspects of the realm like Mindset Study, Strategy Development, and Branding/Rebranding.

    His forte lie in Communication Development and Delivery, Corporate and Product Promotion Films, Influencer & Consumer Connect Programs, Events, Digital Outreach Solutions, CSR, Training. At Insight Research, he brings hands-on experience in Qualitative Research, strengthening the entity in the department.”

  • Manager, Research, Strategy & Planning

    Utkarsh Khandelwal

    "Utkarsh holds an MBA in Rural Management from Xavier Institute of Management, Bhubaneswar (XIM B), one of India's most prestigious management institutions. He completed his summer internship with Insight India Network — the parent organization — where he conducted in-depth research on consumer behavior in rural India, building a strong foundation in understanding grassroots market dynamics. Since joining Insight Research & Analytics, he has worked across multiple sectors, bringing together Consumer Insights, Rural Market Research, Qualitative Research, and Brand Strategy to deliver actionable outcomes for diverse clients. He applies his expertise in AI-driven Data Storytelling to transform complex research findings into compelling narratives that drive impactful and innovative brand strategies."

  • Data Analyst

    Shaik Shahada Bee

    "Shahada has a B.Tech. in Computer Science and Engineering from the G.Pullaiah College of Engineering & Technology, Kurnool. She brings strong skills in Data Analysis, SQL, and Business Intelligence tools like Power BI and Tableau, along with experience in C, Java, and Web Technologies.

    She possesses hands-on exposure in Data Analytics, Cloud Networking, and Web Development, and is passionate about transforming data into meaningful insights."

    • Director, Insight Research & Analytics

      Atif Ali Khan Khyshzai

      “Atif brings a decade-plus of experience in arenas spanning research, analytics, and business development. His expertise lies in Primary and Secondary research, CRM Support, Data Analysis, and Brand Audits.

      As a collaborative leader, he is committed to driving business growth through informed strategies and customer-centric solutions. Fuelled by his passion for data-driven decision-making, he helps organizations navigate complex markets with confidence and precision.”

    • Founder, Insight India Network

      Khurram Askari

      “Having spent over 25 years in the heartlands of India understanding and communicating with its inhabitants at the ground-level (quite literally), he brings a deep understanding of the rural market.

      Khurram has been recognized among the ‘Top 25 Rural Marketing Professionals Award for 2015’ by the Rural Marketing Forum and CMO Asia, and has been conferred with several other recognitions. He has been former Secretary, Rural Marketing Association of India (RMAI), and has been associated with it for over a decade in other roles with the organization. He is also a Visiting Faculty at the Narsee Monjee Institute of Management Studies, the IBS Hyderabad and several other institutions.”

    • Rural Marketing Veteran

      M.P. Nandakumar

      “With a career spanning over 35 years in Advertising across top-league National and Multinational Agencies, Nandakumar is an Advertising and Communications veteran with expertise in all functional aspects of the realm like Mindset Study, Strategy Development, and Branding/Rebranding.

      His forte lie in Communication Development and Delivery, Corporate and Product Promotion Films, Influencer & Consumer Connect Programs, Events, Digital Outreach Solutions, CSR, Training. At Insight Research, he brings hands-on experience in Qualitative Research, strengthening the entity in the department.”

    • Manager, Research, Strategy & Planning

      Utkarsh Khandelwal

      "Utkarsh holds an MBA in Rural Management from Xavier Institute of Management, Bhubaneswar (XIM B), one of India's most prestigious management institutions. He completed his summer internship with Insight India Network — the parent organization — where he conducted in-depth research on consumer behavior in rural India, building a strong foundation in understanding grassroots market dynamics. Since joining Insight Research & Analytics, he has worked across multiple sectors, bringing together Consumer Insights, Rural Market Research, Qualitative Research, and Brand Strategy to deliver actionable outcomes for diverse clients. He applies his expertise in AI-driven Data Storytelling to transform complex research findings into compelling narratives that drive impactful and innovative brand strategies."

    • Data Analyst

      Shaik Shahada Bee

      "Shahada has a B.Tech. in Computer Science and Engineering from the G.Pullaiah College of Engineering & Technology, Kurnool. She brings strong skills in Data Analysis, SQL, and Business Intelligence tools like Power BI and Tableau, along with experience in C, Java, and Web Technologies.

      She possesses hands-on exposure in Data Analytics, Cloud Networking, and Web Development, and is passionate about transforming data into meaningful insights."